What you'll learn
Fully Online, Built for Flexibility
This program is delivered 100% online, so you can join from anywhere while balancing your other commitments.
Live Classes + Projects
Each week includes 6 hours of live online classes, where you'll engage directly with expert tutors and peers. Outside of class, you'll work on real-world projects designed to reinforce and apply what you've learned.
Learn from Industry Voices
Every term, you'll hear from guest speakers—professionals working at the forefront of digital marketing—who'll share their insights, career stories, and tips for success.
Hands-On, Practical Learning
With 30% guided lectures and 70% hands-on work, the focus is on doing, not just listening. You'll spend most of your time building campaigns, analysing data, and creating content that mirrors real industry tasks.
No Going Back
The talented graphic designer made the life-changing decision to leave her full-time job and focus entirely on her studies. The diploma offers one year of full-time or two years of part-time study, but Adriana was keen to get her new career going and had no time to waste, so she opted for the full-year option.
"You need to take it seriously if you want to dedicate your time to this course and a digital marketing career. I quit my job so I could focus for the whole year."
Adriana's commitment paid off. The diploma gave her what she had hoped for and more — a deeper understanding of essential industry knowledge, from SEO and e-commerce to social media, website strategy, content creation, email marketing, AI technologies, and much more. She also gained valuable hands-on experience applying these tools effectively in real-world scenarios.
"I found it very relevant to today's [industry]. You learn everything about SEO, websites, e-commerce, and social media marketing [and more]. It's super relevant."
I found it very relevant to today’s industry. You learn everything about SEO, websites, e-commerce, and social media marketing and more. It’s super relevant.
Tailored Teaching to NZ Digital Marketing
What stood out to Adriana was the course's tailored focus on the NZ digital marketing industry.
"They really provided a lot of advice in terms of the industry and the New Zealand landscape. You can find a lot of information about digital marketing online, but it's often about the USA or other countries. The tutors really know about the New Zealand industry."
Building a Business
As with many students before her (you can check out their stories on our Student Success page!), Adriana gained valuable insights and support from her expert tutors.
"I feel like I learnt a lot in this diploma, from professionals in the industry. I received a lot of advice from the tutors in terms of how to start my own business and how I can strategise according to my own personality."
She thrived under their guidance and utilised their advice to successfully start her own business, which she now runs with her partner.
"We wanted to start this adventure together. It's totally different to working in a company or agency, but I know I can do it because of what I've learnt at DMS. I'm ready to help small businesses and entrepreneurs launch their businesses online and improve their online presence."
Building a Business
As with many students before her (you can check out their stories on our Student Success page!), Adriana gained valuable insights and support from her expert tutors.
"I feel like I learnt a lot in this diploma, from professionals in the industry. I received a lot of advice from the tutors in terms of how to start my own business and how I can strategise according to my own personality."
She thrived under their guidance and utilised their advice to successfully start her own business, which she now runs with her partner.
"We wanted to start this adventure together. It's totally different to working in a company or agency, but I know I can do it because of what I've learnt at DMS. I'm ready to help small businesses and entrepreneurs launch their businesses online and improve their online presence."