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Diploma:Diploma in Digital Marketing (Level 6)

Build a career driving measurable growth.

Plan multi-channel campaigns. Analyse performance. Use AI and automation. Graduate with a recognised qualification and portfolio work that shows what you can do.

Apply for the next intake
  • NZQA Level 6 Qualification
  • 1 Year Full-Time | 2 Years Part-Time
  • 100% Online + Live Classes
  • Portfolio-Led Assessment
  • Next Intakes: 12 October 2026 | 15 February 2027
  • Domestic Fees: $9,824
  • StudyLink Student Loan + Allowance eligible

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Apply for the next intake

Learn the thinking that outlasts the trends.

Our 100% online programme is built for career starters, career changers and business owners who want practical digital marketing skills they can put to work.

  • Think beyond individual platforms

  • Build strategic judgement

  • Learn the whole campaign lifecycle

  • Build proof, not just knowledge

Diploma Snapshot

DMS550

Digital Marketing Practice and Design

Core digital marketing principles applied to real business contexts.
DMS650

AI and Automation for Digital Marketing

Practical use of AI and automation in modern marketing workflows.
DMS651

Digital Marketing Strategy

End-to-end digital strategy across channels, audiences, and objectives.
DMS652

Digital Marketing Asset Development

Creation of digital assets for web, social, and advertising for a multichannel digital campaign.
DMS653

Digital Marketing Capstone Project: Campaign Delivery

Delivery of a complete digital marketing campaign from concept to launch.

Who is this for?

  • Career Changer

  • Career Starter

  • Business Owner

  • Up-skilling Professional

How Learning Works

Structure + Support

From onboarding to graduation, your learning is structured, visible, and supported. Here’s what that looks like.

Onboarding + Orientation

You don’t arrive at week one cold.

• Enrolment interview to align goals and workload
• One-to-one onboarding session
• Study plan mapped around work and life commitments
• Orientation Week introducing tutors, classmates, and expectations

You begin clear on standards, timelines, and what good looks like.

Schedule + Study Rhythm

Full-time
1 academic year — 40 teaching weeks plus holidays
Around 30 hours per week
12 hours directed learning + 18 hours self-directed learning

Part-time
2 academic years — 80 teaching weeks plus holidays
Around 15 hours per week
6 hours directed learning + 9 hours self-directed learning

Directed learning includes live, tutor-led lectures and studio sessions, plus guided learning pods. Self-directed learning includes assessments, research, additional learning activities and group work.

Live Teaching + Real-Time Feedback

Classes are live and interactive.

You break down briefs, develop ideas, present thinking, and refine work before final submission.

Support includes:

• Weekly feedback while work is in progress
• Office hours and one-to-ones when needed
• Clear rubrics and exemplars so you know the standard
• Small class collaboration to maintain pace and accountability

You are pushed to improve.
You are not left behind.

Assessment + Industry Standard

No traditional exams.
Assessment mirrors real digital work:
• Campaign plans
• Content pieces
• Strategy documents
• Performance reviews


Your work is reviewed and refined as your capability develops.
Assessment is designed to reflect the kind of work and feedback you'll encounter in industry.

Ongoing Support + Career Access

Support does not end at submission.


• Portfolio review sessions before you start applying
• LinkedIn profile and CV refinement focused on digital roles
• Tutors who can speak to the quality of your work, not just attendance
• Access to internship and junior opportunities through industry connections where available
• Follow-up check-ins after graduation to support your transition

You leave with more than a certificate.

You leave with people who can vouch for your capability.

“I had an actual portfolio I could show employers...which made getting a job much easier.”

We're online. But never hands-off.

From onboarding to graduation, your learning is structured, visible, and supported

Meet Your Tutors

Our tutors combine academic delivery with industry awareness.

They bring current industry knowledge into the projects, feedback and conversations you'll have throughout the diploma.

Career pathways

  • Digital Marketing Coordinator
  • Content Marketer
  • Campaign Coordinator
  • Paid Media Assistant
  • SEO/SEM Assistant
  • Junior Digital Strategist

2026 Course Fees

Domestic tuition
$9,8242026 course tuition
Course related costs
$600Canva + AI subscription

This diploma is approved for StudyLink Student Loans and Student Allowance. Your individual eligibility is determined by StudyLink.

Entry requirements + Funding

Entry Requirements

This is a Level 6 qualification. Applicants must meet general or special entry requirements, plus English language requirements.
All applicants are interviewed prior to enrolment.

General entry
You are eligible if you are 18 or older and have completed one of the following:

  • NCEA Level 3, or
  • a New Zealand Certificate at Level 4 or above (or equivalent)

Special entry
You may still be eligible if you can demonstrate readiness for Level 6 study. This includes:

  • being 21 or older with confidence and motivation to enter a digital marketing career, or
  • being 16 or older with:
    • NCEA Level 2 or a New Zealand Certificate at Level 3 (or equivalent), and
    • a demonstrated interest in digital marketing, and
    • a commitment to completing the programme

All special entry applications are reviewed by the Academic Board (or delegated reviewer).

English language requirements
You meet the English language requirement if one or more of the following apply:

  • English is your first language, or
  • te reo Māori is your first language and English is your second language, or
  • you have completed at least three years of secondary education where English was the primary language of delivery, or
  • you have completed an NZQA Level 3 qualification (or equivalent) taught in English, or
  • you have achieved IELTS 6.0, with no band below 5.5 (or an accepted equivalent test)

What you’ll need to study online

To study successfully online, you’ll need:

  • a reliable internet connection
  • a laptop or desktop computer suitable for everyday marketing and design tools
  • access to email and video conferencing
  • enough time each week for live learning, project work and independent study

We’ll confirm any specific software requirements before you start.

StudyLink + financial support

StudyLink approved

This diploma is approved for StudyLink Student Loans and Student Allowance. Your individual eligibility is determined by StudyLink.

Student Loan
Eligible students can apply for a Student Loan to help cover tuition fees and approved course-related costs.

Student Allowance
Eligible full-time students may also be able to receive a Student Allowance to help with living costs.

Eligibility depends on individual circumstances. Our advisors can help you understand what support you may be entitled to and how to apply.

Enrolment + Next Steps

Applications are open throughout the year for scheduled intakes.

Once you apply, our team will:

  • check your eligibility
  • talk through your goals and study commitment
  • confirm funding and enrolment requirements
  • guide you through the next steps

If your preferred intake is full, you can join the waiting list or choose a later start date.

Not ready to apply yet? Talk with an advisor about eligibility, timing or funding before you commit.

Talk through your options

What happens next?

Your next step, made clear

  • 1. Tell us what you need

  • 2. Talk with our team

  • 3. Complete your online enrolment

  • 4. Set up your study plan, and complete onboarding.

Ready for your next step?

Tell us what would be most useful - get the course information, talk with an advisor or start your application. We’ll help from there.