Microcredential:AI in Marketing Practice
AI Marketing Automate the grind. Amplify the thinking.
Build practical AI workflows across content, creative, analysis and reporting. Learn where AI genuinely adds value - and how to use it without losing quality, judgement or control.
- NZQA-approved micro-credential
- Wednesdays 6:30–8:30pm
- 7 weeks
- $980
- Next Intakes: 03 February 2027
Registered & approved by
How it works
Delivery Format
Delivery Format
A 2-hour live online video class each Wednesday, 6:30pm to 8:30pm.
Expect 4 to 6 hours per week of guided applied work outside class.
Classes are intentionally limited in size to preserve discussion quality and feedback. Learning builds progressively across seven weeks and is applied to real marketing tasks and scenarios.
What You’ll Graduate With
What You’ll Graduate With
NZQA-approved Certificate in AI in Marketing you can list on your CV and add to LinkedIn.
A structured framework for integrating AI into marketing workflows.
Documented AI-assisted processes for content, research and campaign planning.
Clear guidelines for maintaining brand standards when using AI tools.
Decision rationale you can explain confidently in-role or to stakeholders.
Who This Microcredential Is For
Who This Microcredential Is For
Designed for marketers who want to use AI practically, not just experiment with tools.
Suitable for in-house marketers, business owners, freelancers, consultants and those building digital capability.
If you are responsible for efficiency, content output or campaign execution, this course helps you apply AI with control and clarity.
Why Live, Structured Learning Matters
Why Live, Structured Learning Matters
AI tools evolve quickly and advice online is inconsistent.
This course provides structured progression, applied exercises and live discussion so you can test tools in context and understand trade-offs.
You build capability deliberately rather than collecting disconnected prompts.
Industry-Informed Delivery
Industry-Informed Delivery
Courses are taught by tutors with digital marketing industry experience. Learning is grounded in real marketing scenarios and current commercial applications of AI.
Fees + Payment Options
Fees + Payment Options
$980 NZD
Payment Options
Credit and debit card accepted
Schedule
7 weeks
Wednesdays 6:30pm to 8:30pm
Availability
Class sizes are capped to maintain discussion and applied feedback quality. If full, you can join the waitlist for the next intake.
Employer Funding + Team Training
Employer Funding + Team Training
This microcredential is commonly funded through professional development budgets.
It provides a contained seven-week way to improve marketing efficiency and capability without adding headcount.
We can facilitate team enrolments if you are looking to upskill multiple staff.
Accreditation + Entry Requirements
Accreditation + Entry Requirements
This programme leads to the Certificate in AI in Marketing Micro-credential. It is NZQA-approved and recorded on your NZQA Record of Learning. It can be listed on your CV and LinkedIn.
Entry Requirements
Completion of secondary or tertiary study in English in approved countries
NZQA Level 3 or equivalent
IELTS 5.5 overall with no band below 5, or equivalent
Technical Requirements
Laptop or desktop computer
Reliable internet connection
Ability to participate in live online sessions
Access to relevant AI tools, live or simulated
What you'll learn
How AI Thinks + Limits
How AI Thinks + Limits
You’ll examine how AI produces outputs, what those outputs reliably represent, and where confidence can exceed accuracy. The focus is on understanding limits that matter in marketing decisions, not rehashing how the technology works.
Value Zones + Danger Zones
Value Zones + Danger Zones
Not all marketing tasks benefit equally from AI involvement. You’ll develop judgement around where AI meaningfully improves speed or quality, and where it introduces risk, dilution, or false confidence.
Prompting + Direction
Prompting + Direction
AI reflects the clarity of the thinking behind it. You’ll learn how to give direction that preserves intent, nuance, and standards, so AI supports decision-making rather than flattening it.
Workflow + Integration
Workflow + Integration
You’ll explore how AI fits into real marketing workflows without disrupting accountability or quality control. The emphasis is on repeatable, team-safe use rather than isolated experimentation.
Quality + Accuracy Checks
Quality + Accuracy Checks
You’ll build practical checks for validating AI-supported work before it ships. This focuses on protecting accuracy, claims, and trust in environments where AI output is part of the process.
Brand Voice + Standards
Brand Voice + Standards
AI tends to produce generic language unless directed carefully. You’ll learn how to guide and edit AI output so it matches your brand’s tone and standards.
Risk + Responsibility
Risk + Responsibility
You’ll address practical considerations around IP, privacy, and decision-making responsibility. The goal is confident use with clear boundaries, not avoidance or blind adoption.