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Microcredential:Digital Marketing Strategy

How digital marketing actually fits together

Build an end-to-end digital marketing strategy from research and audience insight through to channels, content and measurement.

Join the next intake
  • Digital Marketing Strategy approved by NZQA
  • Wednesdays 6:30–8:30pm
  • 7 weeks
  • $980
  • Next Intakes: 28 October 2026 | 03 February 2027

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Course content

What you'll learn

The Digital Ecosystem

Digital marketing operates through interconnected platforms, channels, algorithms, and data flows. You’ll examine how traffic is generated, captured, measured, and acted on, and how decisions in one area directly affect performance elsewhere.

Audience + Intent

Learn how audience behaviour, intent, and context shape digital outcomes. You’ll work with real buying signals, decision moments, and expectations rather than relying on surface-level demographics or assumptions.

Channels + Trade-Offs

Each channel plays a different role. You’ll learn how search, social, email, content, and paid media are typically used in practice, where overlap causes waste, and how to make informed trade-offs when time, budget, or capability is constrained.

Content + Purpose

Content only matters when it serves a clear function. You’ll learn how to assess content based on audience need, channel role, and commercial value, and how to distinguish between content that drives action and content that simply fills space.

Measurement + Signals

Digital platforms generate large volumes of data, but not all of it is useful. You’ll learn how to interpret performance signals, understand attribution limits, and focus on metrics that meaningfully inform decisions rather than distract from them.

Planning + Prioritisation

Bring everything together into a clear, prioritised plan. You’ll learn how to sequence digital activity, set realistic expectations, and decide what to focus on now, next, and later, using a real or simulated business as the basis for learning and assessment.

Decisions + Rationales

Digital decisions often need to be justified internally. You’ll learn how to explain your reasoning clearly, communicate trade-offs, and present decisions in a way that builds trust with stakeholders and employers.

Send me the course guide

Meet your tutor

Our tutors combine academic delivery with industry awareness.

course overview

How it works

Delivery Format

7 weeks. Wednesdays 6:30pm to 8:30pm.

A 2-hour live online video class each week, supported by guided applied work. Expect up to 4-6 hours per week building and testing your understanding across channels.

Class sizes are intentionally limited to preserve discussion quality and feedback. Learning builds progressively from core digital principles through to channel logic, measurement and decision-making.

Assessment is practical and cumulative. No exams.

What You’ll Graduate With

NZQA-approved Certificate in Digital Marketing Foundations, recorded on your NZQA Record of Learning and suitable for your CV and LinkedIn.

A clear understanding of how major digital channels connect and influence each other.

A structured framework for evaluating digital performance. Channel selection rationale aligned to business objectives. Confidence reading digital metrics and reporting outcomes. A foundation you can build into SEO, Paid Search, Social or AI capability.

Who This Course Is Designed For

Designed for people who want to understand how digital marketing actually works, not just use individual tools.

Suitable for career starters, business owners, team members moving into marketing roles, and professionals who need a stronger grasp of digital fundamentals.

If you want to understand how channels connect, how performance is measured and how digital decisions affect business outcomes, this course gives you that base.

Why Live, Structured Learning Matters

Free digital content often focuses on tactics without explaining how everything connects.

In this live environment, you can ask questions, test assumptions and see how channels influence one another.

Across seven weeks, you build structured understanding rather than collecting disconnected tips.

Fees + Payment Options

$980 NZD

Payment Options

Credit and debit card accepted

Schedule

7 weeks
Wednesdays 6:30pm to 8:30pm

Availability

Class sizes are capped to maintain discussion and applied feedback quality. If full, you can join the waitlist for the next intake.

Employer Funding + Team Training

This microcredential is commonly funded through professional development budgets.
It provides a contained seven-week way to improve marketing efficiency and capability without adding headcount.

We can facilitate team enrolments if you are looking to upskill multiple staff.

Accreditation + Entry Requirements

This programme leads to the Certificate in Digital Marketing Strategy Micro-credential. It is NZQA-approved and recorded on your NZQA Record of Learning. It can be listed on your CV and LinkedIn.

Entry Requirements
Completion of secondary or tertiary study in English in approved countries
NZQA Level 3 or equivalent
IELTS 5.5 overall with no band below 5, or equivalent

Technical Requirements
Laptop or desktop computer
Reliable internet connection
Ability to participate in live online sessions

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