Microcredential:Social Media Marketing Strategy
Social Media Campaign Builder: Upskill in 7 weeks
This microcredential teaches you how to build campaigns with a clear purpose, defined structure, and measurable outcomes.
- Social Media Marketing Strategy accredited by NZQA
- Wednesdays 6:30–8:30pm
- 7 weeks
- $980
- Next Intakes: 28 October 2026 | 03 February 2027 | 05 May 2027
Registered & approved by
What you'll learn
Role + Purpose
Role + Purpose
Social works best when it has a job to do. You’ll clarify what social media is actually for in different contexts, and how it supports wider marketing goals rather than operating in isolation.
Campaign Thinking
Campaign Thinking
Learn how to move from ongoing posting to campaign-led thinking. This focuses on intent, sequencing, and coherence, so social activity adds up to something meaningful over time
Audience + Context
Audience + Context
Understand how audience expectations, platform norms, and timing shape how messages land. You’ll learn how to adjust creative and messaging without losing consistency or direction.
Structure + Planning
Structure + Planning
Learn how to plan social campaigns with clear objectives, timelines, and outputs. The emphasis is on structure that supports creativity, not constrains it.
Measurement + Signals
Measurement + Signals
Social metrics are easy to collect and easy to misread. You’ll learn how to interpret performance signals in context, and understand what they do and don’t indicate.
Learning + Iteration
Learning + Iteration
Learn how to evaluate campaigns after they run and carry insight forward. This focuses on improving judgement and direction, not chasing short-term engagement spikes.
Meet your tutor
How it works
Delivery Format
Delivery Format
7 weeks. Wednesdays 6:30pm to 8:30pm.
A 2-hour live online video class each week, supported by guided applied work. Expect 4-6 hours per week developing your strategy and campaign assets.
Classes are capped to maintain discussion quality and practical feedback. Learning builds progressively, from audit and goal-setting through to campaign design, targeting and measurement.
Assessment is practical and cumulative. No exams.
What You’ll Graduate With
What You’ll Graduate With
NZQA-approved Certificate in Social Media Marketing Strategy, recorded on your NZQA Record of Learning and suitable for your CV and LinkedIn.
A complete social media strategy for a real or simulated business.
Clear goals aligned to business outcomes.
Audience definition and platform selection rationale.
Organic and paid campaign structure.
A measurement framework including A/B testing and performance reporting logic.
You finish with a strategy you can implement immediately or present to stakeholders.
Who It's Designed For
Who It's Designed For
Designed for people who want to move from posting to planning.
Suitable for business owners, in-house marketers, NGOs, freelancers and consultants who want a clear, structured approach to social media growth.
If you want to choose platforms with intent, allocate budget confidently and measure what actually drives results, this course gives you the framework to do it properly.
Why Live, Structured Learning Matters
Why Live, Structured Learning Matters
Most social media learning online is self-paced, fragmented and tactic-led. You collect tips, but rarely build a strategy.
In this live, structured environment, you test ideas, ask questions, pressure-test assumptions and get feedback on work in progress. You see how decisions connect across channels, content and measurement.
Across seven weeks, you build a coherent strategy you can explain, implement and adapt, rather than reacting to whatever the algorithm does next.
Fees + Payment + Employer Funding
Fees + Payment + Employer Funding
Fees
$980 NZD
Payment Methods
Credit and debit card accepted
Employer Funding
Many learners complete this microcredential using existing professional development or staff training budgets.
If your role involves digital delivery, campaign performance or marketing efficiency, this course can be positioned as capability building rather than personal development. It strengthens in-house skill, reduces reliance on external agencies and supports measurable business outcomes.
If you are seeking approval, Course Advisors can provide documentation outlining learning outcomes, time commitment and commercial relevance.
For organisations enrolling 10 or more participants, a dedicated class can be scheduled outside standard intake dates.
Accreditation + Entry
Accreditation + Entry
Accreditation + Entry Requirements
This programme leads to the Certificate in Social Media Marketing Strategy Micro-credential. It is NZQA-approved and recorded on your NZQA Record of Learning.
Entry Requirements
Completion of secondary or tertiary study in English in approved countries
NZQA Level 3 or equivalent
IELTS 5.5 overall with no band below 5, or equivalent
Technical Requirements
Laptop or desktop computer
Reliable internet connection
Ability to participate in live online sessions
Access to social media platforms for research and applied strategy development