Skip to content

Speak with us

Microcredential:SEO Strategy

SEO Strategy: Upskill in 7 weeks

SEO is a system.
Learn how ranking, content, structure and authority work together - and how to decide what matters for a real website.

Apply now
  • SEO Strategy accredited by NZQA
  • Wednesdays 6:30–8:30pm
  • 7 weeks
  • $980
  • Next Intakes: 28 October 2026 | 03 February 2027

Registered & approved by

course content

What you'll learn

How Search Behaves

Search is a system, not a checklist. You’ll build a clear mental model of how crawling, indexing, and ranking interact in practice, so SEO decisions are based on how search actually behaves, not assumptions or folklore.

Intent + Opportunity

Keywords are only useful in context. You’ll learn how to think in terms of search intent and opportunity, so effort is directed toward queries that genuinely support business goals rather than vanity rankings.

SERPs + Competition

Search results pages tell you what Google believes users want. You’ll learn how to read SERPs, assess competitive landscapes, and understand why some pages win even when they don’t look “perfect” on paper.

Structure + Foundations

Site structure and technical setup quietly shape everything else. You’ll learn how internal linking, architecture, and technical foundations affect visibility, and how to judge which issues are worth addressing first.

Content + Credibility

Content succeeds in search when it earns trust, not when it ticks boxes. You’ll explore what makes content competitive, why some pages stagnate, and how quality, relevance, and usefulness actually show up in results.

Authority + Signals

Off-page signals are often misunderstood. You’ll learn how authority is built and evaluated over time, how to assess different approaches realistically, and how to avoid chasing tactics that create little lasting value.

Measurement + Direction

SEO data is slow, noisy, and easy to misread. You’ll learn how to interpret performance trends, understand what progress looks like over time, and use data to guide direction rather than trigger reactive changes.

AI and the future of search

How AI-driven search experiences are changing how content is discovered, evaluated, and prioritised, and what that means for SEO thinking and decision-making over time.

Planning + Prioritisation

Build a prioritised SEO roadmap for a real or simulated business, setting direction for decisions and investment over the next 12 months.

Send me the course guide

Meet your tutor

Our tutors combine academic delivery with industry awareness.

Course Overview

How it works

Delivery Format

A 2-hour live online video class each Wednesday, 6:30pm to 8:30pm. Expect 4 to 6 hours per week of guided project work and applied tasks outside class.
Classes are intentionally limited in size to preserve quality. This allows for discussion, questions in context and applied feedback rather than passive listening. Learning builds progressively across seven weeks and is applied to a real or simulated business.

What You’ll Graduate With

Certificate of Search Engine Optimisation you can list on your CV and add to LinkedIn.
A 12-month SEO roadmap built around a real or simulated business.
A prioritised keyword portfolio aligned to search intent.
A technical SEO checklist and content action plan.
Clear decision rationale you can explain confidently in-role, to stakeholders or in interviews.

Who This Course Is Designed For

Designed for anyone who needs to understand and apply SEO with confidence, not just follow checklists.

Suitable for in-house marketers, business owners, freelancers, consultants, career changers and those building foundational digital capability.

Whether you are managing SEO directly, overseeing suppliers, or growing your own business, this course helps you make informed decisions about what to prioritise and why.

Availability + Fees

7 weeks. Wednesdays 6:30pm to 8:30pm. $980.

Class sizes are limited to maintain discussion and feedback quality.
If your chosen microcredential is full, you can join the waitlist for the next intake.

Employer Funding + Team Training

This microcredential is commonly funded through professional development budgets. Because learning produces tangible outputs, it is positioned as capability development rather than personal study. For organisations, this provides a contained seven-week investment to strengthen internal SEO capability without adding headcount.

Accreditation + Entry Requirements

This is an NZQA-approved microcredential. This means there are formal enrolment and eligibility requirements to ensure the quality and recognition of the qualification.

Eligibility
Open to those employed, self-employed, or actively seeking employment in a small to medium business or organisation. This includes business owners, freelancers and consultants.

English Language Requirement
You must meet one of the following:
• Three years of secondary education in English in New Zealand, Australia, Canada, Republic of Ireland, South Africa, United Kingdom or United States
OR
• NZQA Level 3 study, or equivalent, completed in English in one of those countries
OR
• IELTS 5.5 overall with no band below 5.0, or an equivalent approved test

Technical Requirements
• Reliable internet connection
• A laptop or desktop computer
• Ability to participate in live online sessions

Apply Now