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Digital Marketing School
    • Level 5
      Diploma in Social + Content
    • Level 6
      Diploma in Digital Marketing

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  • An overview
    • 01 — SEO
    • 02 — Paid Search
    • 03 — AI Marketing
    • 04 — Social Media Campaign
    • 05 — Digital Marketing Foundation

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Industry trends, expert tips, practical how-tos, and real success stories from our students and graduates. Whether you're just starting out or looking to level up, this is your space for insights, inspiration, and advice to help you grow and succeed in the digital world.

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  • Diagram of the Te Whare Tapa Whā model — the four cornerstones of Māori health plus whenua
    26 August, 2026

    Te Whare Tapa Whā: the model behind our student support

  • Hero8
    12 October, 2025

    Sarah's Success: From Vet Nurse to Pet Direct Marketer

  • Content creator
    6 October, 2025

    Do You Really Need a Diploma to Be a Content Creator?

  • How AI is Transforming NZ Small Businesses
    24 September, 2025

    How AI is Reshaping the Way NZ Small Businesses Work, Grow, and Compete

  • Digital Marketing Student Collette
    12 June, 2025

    Reset, Rebuild, Reimagine: Collette’s Leap into Digital Marketing

  • kiki student photo
    3 April, 2025

    Kiki Landed a Paid Internship in Digital Marketing Before Graduating!

  • NZIE Diploma in Digital Marketing Graduate, Marianne
    3 February, 2025

    Building a Business While Studying Digital Marketing

  • Google AI Overview blog
    30 January, 2025

    Will Google’s AI Overview Affect Organic Search? 

  • Adriaan Diploma student NZIE
    20 January, 2025

    Swapping Farming for a Social Media Marketing Diploma

  • Adriana Rivera NZIE Digital Marketing Course
    17 December, 2024

    A Killer Combo: Graphic Design & Digital Marketing

  • Digital Marketing Graduation Hailey
    8 December, 2024

    Cutting Through the Guesswork of Digital Marketing

  • Freelance price blog NZIE
    28 November, 2024

    Setting Prices As a Freelance Digital Marketer

  • NZIE graduate's career change from fashion to digital marketing
    25 November, 2024

    From Amateur to Agency Owner

  • Woman planning a content calendar
    18 November, 2024

    Planning a Social Media Content Calendar

  • Tiny trolley sitting in front of a laptop
    13 November, 2024

    Digital Marketing for Ecommerce

  • Is Facebook Marketing Dead, blog NZIE
    7 November, 2024

    Is Facebook Marketing Dead?

  • Kat Neilson NZIE Graduate
    5 November, 2024

    Rural Living, Remote Learning – How Kat Upskilled in Whitianga

  • Hand reaching out to type on computer
    30 October, 2024

    Jobs Where You Might Need Social Media Skills

  • GEO Blog Main
    25 October, 2024

    The Evolution of Search: From SEO to GEO

  • Nikki Student
    23 October, 2024

    Canterbury Teen's Social Media Success

  • Jess Digital Marketing Valedictorian
    24 September, 2024

    From Busy Mum to Business Owner

  • NZIE graduation 2024
    5 September, 2024

    DMS Graduation 2024

  • target audience in digital marketing
    15 August, 2024

    Defining Target Audience in Digital Marketing

  • AI in Social Media
    8 August, 2024

    AI in Social Media: Benefits, Risks, and Best Practices

  • digital marketing tool for productivity
    23 July, 2024

    7 Digital Marketing Tools to Boost Productivity

  • Instagram Strategies for Non-Visual Businesses
    24 June, 2024

    Instagram Strategies for Non-Visual Businesses

  • social media viral trend
    23 June, 2024

    Jumping on a social media trend

  • digital marketing career choices
    23 May, 2024

    Digital Marketing Career Choices: Stability, Variety, or Flexibility?

  • email marketing
    21 May, 2024

    Email Marketing Strategy: How Often and When to Reach Your Audience

  • user generated content in marketing
    24 April, 2024

    Three ways to use user-generated content in your marketing

  • interview with Maddison Pace
    23 April, 2024

    What is it like to work in social media? Chat with Maddison Pace.

  • Influencer Marketing
    20 March, 2024

    Influencer Marketing on a Budget: The Rise of Micro-Influencers

  • voice search optimisation
    12 March, 2024

    Hey Siri, OK Google, Alexa! Why and How to Optimise for Voice Search

  • video marketing
    27 February, 2024

    Captivate, Connect, Convert: The Power of Video in Digital Marketing

  • social media trends
    14 February, 2024

    Social Media Trends in 2024

  • how to optimise Google Business Profile
    23 January, 2024

    Top tips to optimise your Google Business Profile. 

  • gifts for marketers
    19 December, 2023

    Seven Thoughtful Gifts for Digital Marketers

  • Christmas marketing
    19 December, 2023

    Your Holiday Marketing Checklist to Ensure a Stress-Free Season

  • customers and digital marketing
    8 November, 2023

    Maximising Customer Input For Digital Marketing Strategies

  • digital marketing metrics
    8 November, 2023

    Digital Marketing metrics you should be keeping an eye on

  • webinar lead generation
    8 November, 2023

    Webinars for effective lead generation

  • digital marketing strategy for business
    24 October, 2023

    The Power of a Well-Defined Digital Marketing Strategy

  • email marketing or social media for business
    23 October, 2023

    Email Marketing: Your Direct Line to Customer Engagement and Loyalty

  • Happy excited young latin woman relaxing on couch using phone winning online.
    5 October, 2023

    Client Acquisition 101: Tips for Kickstarting Your Digital Marketing Business

  • Sarah's Success story
    3 October, 2023

    Sarah's Success: From Vet Nurse to Pet Direct Marketer

  • ai in digital marketing
    21 September, 2023

    Embracing AI while preserving the human touch

  • An unrecognizable man holding a megaphone and leading a protest advocating for social justice or activism,
    6 September, 2023

    Social media for social change 

  • digital marketing strategy in 2024
    1 September, 2023

    Staying Ahead: Integrating Emerging Trends into Your Digital Marketing Strategy

  • digital marketing business tips
    31 August, 2023

    Thinking of starting your own digital marketing business? Here are some tips.

  • repurposing content
    30 August, 2023

    Repurpose with Purpose: Unleash Your Content's Full Potential.  

  • Pattaya, Thailand - 30 August, 2020: TiK Tok app, TikTok social
    8 August, 2023

    Optimal strategies for TikTok marketing – a chat with Rachel Klaver.

  • Concept of soft skills. Business management and training.
    3 August, 2023

    Soft skills for digital marketers

  • Wooden signpost - options
    26 July, 2023

    How to choose which social media platforms to be on

  • stefania NZIE_Graduation_2022_006
    5 July, 2023

    Stefania's Success: Studying Digital Marketing in New Zealand

  • industry leaders linkedin (1)
    3 July, 2023

    The power of following! 7 industry leaders you should be following on LinkedIn.  

  • new zealand linkedin influencers
    3 July, 2023

    5 Profiles You Need To Follow on LinkedIn New Zealand

  • linkedin tips
    30 June, 2023

    Top LinkedIn Tips to Level Up Your Profile

  • sai seo course online
    19 June, 2023

    Sai Upgrades with Dynamic SEO Strategy Course 

  • phil why study digital marketing diploma
    8 June, 2023

    Deciding to Study Digital Marketing Diploma? We Answer Your Questions 

  • cleo content marketing study2
    6 June, 2023

    Cleo Studied Digital Marketing for Financially Bright Future

  • digital marketing facebook group of hands
    31 May, 2023

    5 Awesome Digital Marketing Facebook Groups

  • digital marketing opportunity kate sabatin
    18 May, 2023

    Unlocking Opportunities: Kate's Success with Digital Marketing Diploma 

  • mums working digital marketing
    10 May, 2023

    Is Digital Marketing a Good Career for Mums?  

  • study digital marketing shama 3
    14 April, 2023

    Shama's "Beautiful" Experience Studying Digital Marketing Course 

  • content marketing insights
    12 April, 2023

    Content Marketing Insights from Tutor, Tomie Sato 

  • seo course student caroline
    3 April, 2023

    SEO Course Saved Caroline’s Workplace $40k! 

  • social media course sandy
    30 March, 2023

    Skincare business owner boosts ROI’s 8x with Social Media Course 

  • melissa social media course de paul 3
    29 March, 2023

    “Game-Changer” Social Media Course helps Melissa Boost Charity's ROI

  • rushi study digital marketing nz
    23 March, 2023

    Diploma Gives Rushi Digital Marketing Confidence

  • tiktok marketing success
    8 March, 2023

    Holly's TikTok Marketing Success: 2.6M views!

  • social media marketing matt wort
    3 March, 2023

    Social Media Marketing Tips from Matt Wort

  • google career advice from emma shen huang nz
    1 March, 2023

    Career Advice from Google's Emma Shen Huang  

  • use linkedin tips and tricks
    1 February, 2023

    5 Reasons To Use (and Grow) Your LinkedIn  

  • digital marketing course my secret picnic
    19 January, 2023

    Digital Marketing Diploma Perfect Match for Business Owner

  • digital marketing school nzqa
    18 January, 2023

    DMS achieves Category 1 status: the highest possible ranking from NZQA 

  • digital marketing course tracy dallimore
    12 January, 2023

    Tracy found perfect Digital Marketing Course for parents

  • digital marketing foundation shaun young
    12 January, 2023

    Diploma Gives Shaun Solid Digital Marketing Foundation

  • alison digital marketing tutor
    5 December, 2022

    Get to Know Website & E-Commerce Tutor Alison

  • digital marketing graduate
    28 November, 2022

    "I never wanted to lack the ability to help my family again."

  • study digital marketing jennelle ecommerce
    9 November, 2022

    Digital Marketing Study Saved Jennelle’s Workplace $100k+   

  • seo nzie graduate diploma
    27 October, 2022

    Upskilling in Digital Marketing Leads Josh to Career Satisfaction  

  • sally franks study digital marketing
    16 October, 2022

    Sally's Career Change: Retail to Digital Marketing

  • harper digital juliette moore (1)
    13 October, 2022

    A Chat with Harper Digital's Juliette Moore: Industry Partner

  • combine digital marketing strategies nz
    11 October, 2022

    How to Effectively Combine Your Digital Marketing Strategies in 2023

  • blog post ideas for business
    11 October, 2022

    7 Blog Post Ideas for your Business

  • how to explain seo to a client
    11 October, 2022

    How to Explain SEO to a Client

  • digital marketing terms
    11 October, 2022

    10 Key Digital Marketing Terms & Their Definitions  

  • seo strategy tools
    11 October, 2022

    Best Tools for SEO & Digital Marketing 

  • digital marketing for e commerce
    6 October, 2022

    Digital Marketing Strategies for E-Commerce Businesses 

  • diploma in digital marketing
    30 September, 2022

    Bronwyn Juggles Business and Diploma Part Time

  • instagram marketing nz
    29 September, 2022

    5 NZ Companies Nailing Instagram Marketing

  • te reo maori best practices digital marketing
    22 September, 2022

    Best Practices for Te Reo Māori in Digital Marketing

  • digital marketing diploma matthew
    12 September, 2022

    How Digital Marketing Skillset Boosted Matthew's Graphic Design Career

  • digital marketing tool
    8 September, 2022

    Why Google My Business (GMB) is a Powerful Tool for Small Businesses 

  • how to create user friendly website
    7 September, 2022

    Key Tips for Creating a User-Friendly Website 

  • marketing strategy to win competition
    7 September, 2022

    How to Leverage Digital Marketing & Sneak Past Big Competition

  • find work online job site nz
    6 September, 2022

    How to Find Work on Online Job Sites

  • SEM or SEO for business in New Zealand
    5 September, 2022

    SEO Vs SEM: What’s Right for My Business? 

  • what to do with negative reviews
    5 September, 2022

    Top 3 Ways to Deal with Negative Reviews

  • chantelle digital markerting diploma (1)
    1 September, 2022

    Digital Marketing Diploma Made Chantelle an Ads Pro

  • creative career digital marketing
    18 August, 2022

    How Sheena Turned Her Creativity Into a Career

  • cultural connection online terehia walker
    15 August, 2022

    5 Ways to Stay Culturally Connected Online: Terehia Walker

  • Digital Campaign Specialist sally (3)
    9 August, 2022

    Graduating Straight into a Digital Campaign Specialist Role 

  • digital marketing working from home
    9 August, 2022

    How to Achieve the Perfect Work-Life Balance

  • tools for digital marketing 2022
    9 August, 2022

    8 Tools Every Digital Marketer Needs Now

  • digital marketing strategy vr
    7 August, 2022

    Web 3.0 & How it Could Impact Your Digital Marketing Strategy

  • seo strategy search
    3 August, 2022

    Understanding the Different Types of Keywords & Search Intent

  • digital marketing career caitlin
    2 August, 2022

    How to Future Proof Your Career With 3 Kids  

  • social media ads
    1 August, 2022

    Social Media Ads: Choosing a Platform For Your Campaign

  • seo strategy digital marketing nz
    20 July, 2022

    Creating an SEO Strategy Beyond Keyword-Rich Content 

  • digital marketing georgia
    20 July, 2022

    Georgia's Career Switch: From Design to Digital Marketing

  • nzie wellbeing coach shirley
    20 July, 2022

    Meet DMS Wellbeing Coach Shirley

  • nzie digital marketing student support
    18 July, 2022

    Supporting Digital Marketing Students

  • return on investment ngo
    13 July, 2022

    How to Measure Digital Marketing ROI When You Work for an NGO 

  • digital marketing christchurch kellianne
    13 July, 2022

    Christchurch-Based Kellianne's Digital Marketing Success

  • marketing career support
    11 July, 2022

    Find Your Dream Digital Marketing Job with DMS

  • digital marketing diploma
    8 July, 2022

    Marketing in the Mountains: Torin Studies Diploma in the Snow

  • about us page
    4 July, 2022

    How to Write the Perfect About Us Page

  • digital marketing student support team
    22 June, 2022

    Tips for getting the most out of online digital marketing courses.

  • how to set up Google My Business
    15 June, 2022

    Why your small business needs a Google Business Profile and how to set one up.

  • Queens Birthday marketing campaigns
    2 June, 2022

    6 Queen’s Birthday Marketing Campaigns Fit for a Queen!

  • Sara Barbosa - Photo (1)
    31 May, 2022

    New Digital Design & Website/E-Commerce Tutor Sara Barbosa.

  • Blake Churchill
    22 May, 2022

    Changing Careers from Barbering to a Digital Marketing role.

  • top key metrics for digital reporting
    17 May, 2022

    Top Key Metrics to Analyse and Report on your Digital Marketing.

  • Mia – Musician SEO Marketer
    11 May, 2022

    SEO Strategy Course Kickstarts Mia's Career.

  • SEO specialist to SEO Expert
    21 April, 2022

    SEO Specialist Tama – on track to becoming a Senior SEO Expert.

  • digital marketing client globe
    14 April, 2022

    4 Ways To Find Your First Digital Marketing Clients.

  • Kat aspiring digital marketer
    1 April, 2022

    Meet Aspiring Whitianga Digital Marketer Kat.

  • Sanjana SEO specialist headshot
    31 March, 2022

    From Digital Marketing Intern to SEO Specialist at Firefly Digital.

  • Neevashni Ram - Digital Marketing Success story
    14 March, 2022

    Neevashni's Career Success with Digital Marketing Agency Verum.

  • How to start a Digital Marketing Agency with Olivia McIver from Soda Digital
    23 February, 2022

    How to start a Digital Marketing Agency in New Zealand

  • upskilling in digital marketing Rotorua Mum Amanda Hoffman
    22 February, 2022

    Upskilling in digital marketing landed me a role with an award-winning Agency.

  • Rob Marks Managing Director of NZIE on Activate Tamaki Funding
    16 February, 2022

    How to get your Digital Marketing strategy course funded by Activate Tāmaki Makaurau. 

  • Wanaka Digital Marketer Ashleigh Wells from the South Island of New Zealand
    13 February, 2022

    Wanaka Digital Marketer Ashleigh – from horse riding pro to remote working strategist.

  • should you upskill or not
    26 January, 2022

    5 Benefits of upskilling for your career.

  • SEO Specialist
    26 January, 2022

    Why are SEO specialists in high demand in New Zealand in 2022?

  • free digital marketing tools
    19 January, 2022

    10 FREE digital marketing tools to help you grow your small business.

  • social media expert
    18 January, 2022

    How to become a social media expert with a baby in your arms.

  • yoga within
    7 December, 2021

    Discover how Digital marketing tools helped Yoga Within adapt to the COVID norm.

  • NZIE industry connection Firefly Digital
    12 November, 2021

    Insights into the Digital Marketing Industry with Adrian Yap

  • Florist SEO
    29 October, 2021

    Natalie came out with a 12-month SEO plan that increased traffic by 68% within the first 3 months.

  • NZIE Industry Connections Richard Pure SEO
    27 October, 2021

    A snapshot into agency life with Richard Conway from Pure SEO

  • Tui's feedback on social media marketing course
    7 October, 2021

    Tui was able to gain new followers and better post engagement as a result of the social media marketing short course.

  • digital marketing is a Top Growth Industry After COVID-19
    4 October, 2021

    Is Digital Marketing a Top Growth Industry After COVID-19? Here are four critical questions answered.

  • Digital marketing student
    21 September, 2021

    Sculptor & Artist turned Digital Marketer

  • social media marketing
    7 September, 2021

    What is Social Media Marketing?

  • why nobody reads your blog
    2 September, 2021

    The Top 5 Reasons Why Nobody Reads Your Blog

  • Elena's success story with NZIE
    31 August, 2021

    Elena from knowing nothing about Digital Marketing to exploring her interest in this unique and creative field and becoming a qualified professional.

  • naida success story
    30 August, 2021

    Naida on her journey of studying part time whilst juggling full time work. Plus, her plans on starting her own online shopping store.

  • digital marketing overwhelm
    24 August, 2021

    3 Simple Steps to reduce Digital Marketing Overwhelm

  • how to do seo
    19 August, 2021

    Is it possible to do SEO yourself?

  • Virtual assistant
    19 August, 2021

    A Day in the life of a Virtual Assistant

  • digital marketing graduate Diego
    6 August, 2021

    Diego on how learning about future trends and digital marketing has helped him grow more into his role at a marketing agency.

  • digital marketing graduate Tony
    2 August, 2021

    From the ‘Paid Ads Pro’ to multi-skilled & all-rounder in Digital Marketing.

  • organic and paid marketing
    2 August, 2021

    Organic vs Paid marketing challenges as a Digital Marketer

  • how to pay for digital marketing course
    14 July, 2021

    How to Convince Your Boss to Pay for Your Digital Marketing Course

  • Digital marketing graduate Azat
    13 July, 2021

    I recommend DMS’s digital marketing diploma if you want to get some hands-on knowledge and practical skills.

  • NZIE student is taking selfie with Rob Marks
    9 July, 2021

    2021 Graduation Ceremony

  • Cherise is talking about her experience at NZIE
    8 July, 2021

    I gained a lot more than what I anticipated from DMS because I learnt how to specialise in marketing holistically as opposed to just one aspect.

  • DIY (Do It Yourself) Social Media Marketing
    28 June, 2021

    DIY Social Media Marketing Techniques for Your Small Business

  • career in digital marketing
    21 June, 2021

    The Ultimate Guide to Building a Career in Digital Marketing

  • digital marketing student review Jenni
    3 June, 2021

    Meet Jenni. Here is her incredible success story and journey as a mature student discovering a new-found passion in her fifties.

  • nzie student review Tatiana
    28 May, 2021

    Meet ambitious and over-achieving valedictorian Tatiana. Here is here success story.

  • search engine optimisation
    25 May, 2021

    How SEO Can Help Grow Your Small Business

  • instagram marketing
    21 May, 2021

    Instagram Stories: Everything You Should Know to Boost Engagement for Your Business

  • NZIE team in marae
    18 May, 2021

    Te Taua Moana Marae Wananga

  • Bridget talks about her experience at NZIE
    4 May, 2021

    Bridget – Student Spotlight

  • Digital marketing job
    3 May, 2021

    Meet ambitious mum and savvy businesswoman Mariska.

  • social media for business
    27 April, 2021

    A Crash Course on using Social Media for Small Business

  • Digital Marketing Mistakes
    22 April, 2021

    5 Mistakes to Avoid in Your Digital Marketing Strategy

  • What to Learn to Get a Digital Marketing Job
    30 March, 2021

    What Should You Learn to Get a Digital Marketing Job?

  • best digital marketing course
    12 March, 2021

    How to Choose the Best Digital Marketing Course?

  • time management tips
    9 March, 2021

    Top 10 tips for time management

  • digital marketing career
    8 March, 2021

    Digital Marketing Career: 6 Proven Benefits

  • Samylova Alexandra
    3 March, 2021

    From student intern to employed - How Alex got promoted to Marketing Coordinator upon DMS Digital Marketing course completion

  • nzie digital marketing graduate
    21 February, 2021

    Elena discusses her experience at DMS and how the Digital Marketing Diploma has benefitted her career.

  • Abhi at Divers Group
    9 December, 2020

    Abhi Bharti chats with us about his journey with DMS and provides insight into the highly recommended skills a Digital Marketer should have

  • digital marketing industry expert
    13 November, 2020

    Chats with Digital Marketing Industry Experts - Alfonso Mannella

  • 226765-finn-njupv3aop-u-unsplash-0002
    15 October, 2020

    5 ways to boost your mental well-being whilst studying

  • Hand holding an orange Paper with the word why - Why?, Business Concept
    1 October, 2020

    5 Reasons Why Digital Marketing Could Be Right For You

  • Student groups are viewing information in books and laptops. Willing to study together
    24 September, 2020

    What It’s Like to Study at University Vs. DMS

  • Neevashni Ram
    12 September, 2020

    Neevashni Ram gives her reasons why she decided to study Digital Marketing and what she enjoys about studying at DMS.

  • Female creative professional at her desk
    30 August, 2020

    Relevant Qualifications and Experience to Fast Track your Digital Marketing Career

  • Digital Marketing at NZ Institute of Education
    28 August, 2020

    Hamish Bourke and his passion for the outdoors and content creation.

  • me
    4 August, 2020

    I came across the DMS Diploma in Digital Marketing and it ticked all the boxes.

  • post pandemic digital marketing
    16 July, 2020

    5 tips for your Post Pandemic Digital Marketing

  • digital marketing student
    4 July, 2020

    Leslie secured a full-time job after graduating from DMS

  • digital marketing career
    3 July, 2020

    I have successfully graduated from the DMS and now I have opened my own Digital Marketing Agency.

  • Dave-Patrimonio-The-Chatbot-Innovators-1024x725
    5 December, 2019

    Dave & Patrimonio – The Chatbot Innovators

  • email marketing
    4 December, 2019

    How Email Marketing Can Help Your Business Succeed

  • Nidhi
    12 November, 2019

    An interview with Nidhi about her time at DMS and the role it has played in forming her future.

  • businessman-with-light-bulb-his-hand_1232-891
    14 August, 2019

    Innovative Intuition in Decision Making

  • 28 February, 2018

    Why You Should Choose a Career in Digital Marketing

  • 7 February, 2018

    How to start your career in Digital Marketing

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